NOVEMBER 27, 2017|AUTOMOTIVE & MANUFACTURING
Volvo To "Sell" Cars The Way Verizon "Sells" Phones
Buying a car has always been a transaction. Volvo would rather it became a subscription.
At the LA auto show, Volvo announced a new $600 per month all inclusive subscription plan for their XC40 crossover SUV that includes the cost of the car, tax and delivery, and also insurance and access to Volvo's new concierge service. All you pay for is the gas.
The model is sure to be one that other carmakers will be watching closely and perhaps starting their own versions of as well.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
