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JUNE 19, 2020|RETAIL & ECOMMERCE


Walgreens and CVS Will No Longer Lock Up Black Beauty Products


Black beauty products locked in a store display case

One of the best things about reading stories from unlikely sources is that they expose my blind spots, and this article spotlighted one of them. I had no idea that beauty products typically used by black people are kept locked up at many stores.

Walmart, Walgreens and CVS have all now promised that they will no longer lock up these products ... but it's yet another example of a different world with different rules that have been set up for some minority groups that presume guilt and perpetuate unfairness. Rules that many of us simply don't see. Until recently.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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