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JULY 8, 2020|RETAIL & ECOMMERCE


Walmart Debuts Drive-In Movies and Virtual Summer Camps Via Its App


We are a few weeks into the summer and the question of what to do with the kids has already gotten urgent.

Continuing their smart ways to repurpose their vast parking lot spaces across the US, Walmart announced that their app now has new virtual summer camp activities and that they will be rolling out drive-in movies in their parking lots throughout the summer (including, of course, curbside delivery of your favorite snacks ordered from inside Walmart).

This seems pretty smart.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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