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OCTOBER 18, 2022|NON-OBVIOUS THINKING


Want To Inspire the Future? Try Hosting Your Own “Futures Bazaar”


Imagine creating a moment where people take everyday objects and imagine future versions of them that could be sold. That's the intriguing concept behind The Futures Bazaar: A Public Imagination Toolkit. It is a platform released in a collaboration between the BBC and the Situation Lab for anyone to host a gathering that helps participants to imagine unusual new futures through products that are already familiar.

I love this idea as a tool for teachers, a resource for anyone looking for a great collaboration exercise within a professional team and even as a thought experiment you might do on your own to inspire your own thinking. The future doesn't always have to be shaped by invention. Sometimes the best ideas come from evolving something that already exists.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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