FEBRUARY 8, 2023|ENVIRONMENT + SUSTAINABILITY
Want To Save The World? Buy Only Five New Things A Year.
A new study from the Hot Or Cool Institute suggests that "70 per cent of garments hanging in our wardrobes are 'passive' - ie never or only rarely worn." For some people, that estimate is probably low. Reporting on the survey, FT fashion editor Lauren Indvik wrote a piece promising to only buy five new things this year. In past years, she bought 82 items ... so this will be a significant cut back for her. Her experiment raises the question of just how many clothes do we really need?
According to the survey, a "sufficiency wardrobe [consists] of 74 pieces, making up about 20 outfits: six for work, three for home, five for working out and sports, two for festive occasions and four for the great outdoors." You're probably over the so-called sufficiency level already. Which means you should donate some of those old clothes. And definitely build your more "ethical wardrobe" by buying less stuff.
Rohit speaks on this topic. See his futurist keynote.
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
