MAY 30, 2026
Warren Buffett’s Obituary Advice (And Why Most People Get It Wrong)
Warren Buffett once said you should write your obituary while you’re young, then live your life trying to earn it. But here’s where most people miss the point. They turn their life story into a highlight reel. Awards. Titles. Quotes. It reads like a Wikipedia page or a nomination for sainthood. Polished, impressive… and completely forgettable. When I spoke with longtime Wall Street Journal obituary columnist James R. Hagerty, he said the goal isn’t perfection. It’s humanity. The strange turns
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
