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JUNE 6, 2016|MEDIA & JOURNALISM


Was There Photoshopping Before Photoshop?


We tend to think of photoshopping images and visual dishonesty as a side effect of our increasingly digital media culture. Yet an in depth look at the controversy behind the life's work of renowned photojournalist and frequent National Geographic contributor Steve McCurry looks at the same problem through a different lens.

The story digs into McCurry's habit of staging photos which were then published as depicting a candid snapshot of real life. Staging photos was the photoshopping of the 80s and 90s ... and the debate about whether this makes the not-so-candid “real life” photos captured in this way less truthful is exactly the sort of ethical debate about authenticity in an age of manipulation that we should be having.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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