APRIL 26, 2026
We Belong and DC Knows It
The Indian-American Impact Summit. This event brings together some of the most driven people in the South Asian community to talk about what political activism and the future of civic engagement needs to look like. The theme is We Belong and being here in person getting inspiration from so many powerful voices makes that feel real. These are the people who will shape the future of America. #IndianAmericanImpact #WeBelong #IAIM2026 #IndianAmerican
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
