NOVEMBER 23, 2007
Welcome Jaiden Kumar Bhargava!
Warning: this post is not about marketing. Well, it is sort of about branding. We welcomed Jaiden Kumar Bhargava, our second baby, into the world yesterday at 2:18pm. Labor and delivery went very quickly, everyone's good and we'll all be heading home from the hospital tomorrow. Thanks to everyone for their emails and wall posts on FB with best wishes. Also, a special thanks to all the guest bloggers who've been contributing their great ideas and insights over the past week. It's been fun (and slightly surreal) to read my own blog as a spectator. There will be one more week featuring many more guest bloggers and I'll return to posting on December 1st ... including some big (non-baby related) announcements. Until then, here's a photo of the little guy making his first statement (via t-shirt):
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
