NOVEMBER 23, 2025
What Can Bollywood Movies Teach You About Value?
What if we’ve been measuring value all wrong? Bollywood films have traditionally been over three hours long. Why? Because when audiences spent their hard-earned money on a movie ticket, they expected a full experience. If a film was shorter, they might feel it wasn't worth the price. So filmmakers delivered epic stories—complete with intermissions after two hours of drama—to match expectations. Sadly, you can see this same logic applied everywhere. Audiobooks? Priced by the hour. Online co
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
