NOVEMBER 10, 2021|BOOKS & REVIEWS
What I Learned by Launching a Book The Same Day As Will Smith

"Some of the most impactful lessons I've ever received, I've had to learn in spite of myself. I resisted them, I denied them, but ultimately the weight of their truth became unavoidable."The process of writing a book about diversity, and hosting the ambitious summit that inspired Beyond Diversity was a bit like that. We challenged ourselves to rethink the language we used, the stories we chose to share and the people we interviewed. The book was our journey, and a compilation of what we learned along the way. In it's own way, I suppose that could describe memoirs like Will as well. As a reader, the books that resonate most for me are the ones that help me imagine and realize a change in myself as a result of reading them. Will Smith wrote a book like that. I believe we have done the same thing. If you get a chance to read them both, let me know if you agree. Artists Links:
- BMike - Illustration for Will
- Zharia Shinn - Illustration for Beyond Diversity
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




