MARCH 8, 2025
What if we could see the future being shaped in real time?
Some of the most interesting technology isn't about predicting the future, it's about making the present moment more visible as it happens. That's the idea behind this concept, watching change unfold in real time instead of waiting to look back on it later. Would you want to see the future forming like that?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
