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OCTOBER 14, 2020|TRENDS & CULTURE


What Is the Future For Professional Cuddling In a Pandemic?


This story needs to start with a quick explanation. There is a profession called cuddling, and it’s exactly what it sounds like. Someone who gets paid hourly to provide hugs and touch therapy, in a strictly non-sexual service. There is also a site and service, the Cuddlist, that trains professional cuddlers. Clearly the world needs this.

And in a pandemic, these cuddle sessions have gone virtual ... which seems like it would defeat the point. Yet cuddlers are essentially professional empaths. They are used to calming people down and reducing human loneliness. When I first read this, it did seem strange that people would pay for a virtual cuddling session. But then I went on Twitter for five minutes and it made a lot more sense.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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