JULY 19, 2025
What’s Holding You Back From Big Jobs?
What’s Holding You Back From Big Jobs? How to Be Indispensable (It’s Not What’s On Your Business Card) Your job description is just the starting point. The real work? Figuring out what isn’t listed there, but should be. Early in my career at Ogilvy, I felt stuck. "Creative" wasn’t on my business card, so I was limited to taking notes in brainstorms instead of sharing ideas. The fear was real: What if I sound stupid? What if no one listens? Here's how I flipped the script. I came prepared,
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
