SEPTEMBER 6, 2025
What’s waiting for you on Amelia Island?
What U.S. island has been under eight different flags over the past 450 years? The answer is a small island off the coast of Jacksonville named Amelia Island. Here pirate culture is alive and well and their local bookstore is filled with any type of book you might want ... including a robust pirate section! If that’s not fun enough, one of the local shops also buys and sells shark teeth. This is exactly the kind of small destination that is often overlooked but can be magical if you take the
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
