APRIL 3, 2024|TRENDS & CULTURE
What The "Bridesmaid Burnout" Tells Us About the Future of Friendship
Back in early Fall of 2023, Glamour magazine launched a series of articles on the topic of "bridesmaid burnout." Inspired by the spiraling demands of time, money and emotional labor heaped upon bridesmaids, the series collected advice on everything from asking about financial expectations to how to decline being a bridesmaid without killing your friendship.
Are modern bridesmaids unwilling to just show up and be good friends anymore? Or have the expectations really become more unreasonable? As the series points out, these questions are not the point. Strong friendships require honesty ... particularly about the things no one really wants to talk about. And content like this helps open the door to have these conversations.
As we approach the start of what the industry calls wedding season, some of the articles in this series may be worth reading and sharing ... whether you happen to be a bridesmaid or just hoping to empathize with people involved in a wedding you'll be attending.
Rohit speaks on this topic. See his futurist keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
