JUNE 19, 2020|FOOD AND DRINK
What the Popularity of Boxed Mac and Cheese Can Teach Us About Disruption
Boxed macaroni and cheese does not seem like a place to look for lessons about disruption, but the story of how it became a pantry staple is full of them.
To me the most fascinating part is that the very thing we complain about today and try to avoid (processed food) was seen as a godsend back when it was introduced, because fresh not-preserved food often went bad, tasted bad and took a long time to prepare. Processed foods like Kraft's Mac and Cheese gave more women the chance to enter the workforce too.
The story got me thinking about what new innovations we might be embracing right now that we may come to regret a generation from now.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
