DECEMBER 8, 2020|SOCIAL MEDIA
What Tinder's Year In Swipe Report Says About Us

I have to admit, I enjoy the "Year In ..." annual recap reports that come from the social media platforms. It's one of the rare moments where we actually get a small inside look at the vast amounts of data these platforms collect on us.
In Tinder's report, they shared ten insights and the one minute video is worth a watch. The big thing that stood out for me was just how much the platform is enabling people to broadcast their deeply felt beliefs and filter out dating anyone who might disagree with them. It's understandable, but also a little sad that the most narrow minded people will end up finding one another. Although perhaps that always happened even before we had Tinder too.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




