APRIL 13, 2017|DATA & ANALYTICS
What To Do When Someone Angrily Challenges Your Data
If you have ever presented data to a room full of skeptical people, or been one of the skeptics yourself, you know the particular sort of outrage that a number on a slide can provoke. It seems to be directed at you, but it may actually be coming from an underlying insecurity that you know nothing about.
Outrage, when expressed against statistics, usually has an underlying cause. Which means the useful response is rarely to defend the number more loudly. It is to work out what the real objection is, and deal with that instead.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




