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MARCH 16, 2021|ENTREPRENEURSHIP


What You Can Learn From Chicago's Businesses Lost From The Pandemic


Chicago storefronts closed during the pandemic

The Chicago Tribune recently released a list of businesses that closed their doors during the past year. Unsurprisingly, the two categories that fared the worst were restaurants and retail. The loss of some businesses, like City Lit Books, were a real community tragedy. Losing a few cell phone stores, probably not so much.

Buried at the start of the article was a far more interesting statistic to put the story in context. Across Illinois state in that same time frame, nearly 200,000 new businesses were started.

While experts guess most of these were solo entrepreneurs, it does signal a developing trend borne from necessity where we have many more first-time entrepreneurs trying to make their ideas work in 2021.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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