NOVEMBER 13, 2009|HEALTHCARE
What You Don't Know About Surgeons
These were some of the most interesting data points shared by Robert Winder, the CEO of VuMedi - an online community that allows surgeons to share videos of procedures that they do with other surgeons. Winder is one of the speakers at the FDA public hearings that I have also been speaking at today, all about how pharma brands should be able to use the Internet for promotion. Because these hearings are the first in over a decade, there is a lot of attention from everyone in the medical community. People have been invited to speak to share opinions on how the FDA should or should not be regulating this industry.
Whether or not you care about the hearings, the simple fact is that just about everyone in any sort of medical company is paying attention to these hearings. Thinking like a marketer, this is a dream audience for anyone who has a product to sell to the pharma industry to get in front of. As Winder shared his slides on why VuMedi is a great tool for surgeons, he also shared how pharma brands could work with his site. His presentation was on topic, but was also a very smart way to promote his site. Now just about every pharma brand that is paying attention to these hearings (which is nearly all of them) have heard about his site and how they can work with it.
What's the lesson in all this? Well, one lesson is that anything can be an opportunity to promote your brand if you use it well - even a moment as dry as an FDA hearing. The other lesson, of course, is to do a bit more research before selecting your surgeon for an ACL surgery ... :-)
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
