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JUNE 18, 2025


Where stories float ๐Ÿ“š ๐Ÿ‡ฌ๐Ÿ‡ง


The London Book Barge. Where Stories Float This is one of Londonโ€™s most unique spots for book lovers: a bookstore on a boat! When I visited my pick was Nordic Stories About the Future, but with shelves lining the deck there are treasures at every turn. Fair warning: the gentle rocking might not make it the best reading spot โ€ฆ but you can find a nice spot outdoors and grab a pint nearby with a great book. Hard to imagine a better way to spend an afternoon in London than that. #LondonHiddenGe

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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