SEPTEMBER 13, 2007|TRENDS & CULTURE
Why 10 Asinine Trends Might Still Matter
Earlier this week, I posted on our 360 Digital Influence team blog about Mark Simon's piece in AdAge titled "Beyond the Hype: The 10 Most Asinine Trends Online and Why You Should Ignore Them") and about the type of counsel I think we should be offering to our clients. My main point is that we need to focus more on relevance instead of shutting down innovation and experimentation by dismissing new ideas as just hype and nothing more.
It's a good read so check it out and let me know if you think I'm on the right track, or if I'm just succumbing to the hype myself.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
