As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

APRIL 24, 2024|BOOKS & REVIEWS


Why Amazon Is Filled with Garbage Ebooks and How They Could Fix It


Why Amazon Is Filled With Garbage Ebooks and How They Could Fix It 900x600

An article from Vox this week explored why exactly Amazon is filled with so many garbage ebooks, and the answer is infuriatingly straightforward. AI makes it easy to generate content, Amazon makes it too easy to publish large volumes of ebooks with minimal quality standards and effective growth hacker marketing makes it easy to promote these ebook to unsuspecting consumers on the largest online retail platform in the world.

Recently Amazon, in a half-hearted attempt to address the problem, limited the number of ebooks an author can publish to three per day ... conveniently ignoring the reality that if you're publishing three books a day, they are most probably filled with AI-generated bullshit anyway, so this "limit" is quantifiably useless. This may seem like a problem without a solution, but consider how Wikipedia works as an alternative.

Why Amazon Is Filled with Garbage Ebooks and How They Could Fix It: Wikipedia chart

On that platform, the shared responsibility to prevent any content that doesn't fit Wikipedian standards is so entrenched there are entire articles pleading with site editors to avoid "overzealous deletion." Amazon could use some of that overzeal. What if one of the world's richest companies put some money towards enlisting the help of Wikipedian editors (or people with similarly aggressive know-it-all personalities) to delete garbage ebooks and offered them micropayments for their efforts?

Or another idea would be to use a reverse rating system where consumers could rate a book as spam and after a set number of spam votes, the book would be taken down. And adjusting the limit to one book per week would also help (and perhaps force some fast-publishing writers to be just a little more thoughtful with what they publish). The point is, self-publishing on Amazon doesn't have to be the exponentially growing garbage pile that it currently is. Amazon could choose to fix it. They just have to care enough to do it.  

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×