APRIL 29, 2016|TECHNOLOGY & SOFTWARE
Why Apple's “Fortress of Secrecy” Doesn't Work Anymore
There are few topics that will get me as predictably vilified as writing a negative story about Apple, but it has never stopped me before. On the heels of disappointing news, tech pundit Vivek Wadhwa penned a considerably damning criticism of Apple for its lack of innovation and flexibility to deliver what the market really wants.
It is a valuable read not only for how it lays out the path Apple should start to embrace, but also how successful companies of any kind should consider adapting to the new pace of change ... or risk being left behind.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




