As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

OCTOBER 6, 2022|ENTERTAINMENT & HOLLYWOOD


Why Are Stories That Glorify Murderers So Popular?

An increasingly popular narrative arc in storytelling is to take a classic bad guy and humanize him to flip the story. The bad guy isn't intrinsically bad - but becomes that way through some sort of trauma.


Untitled design (4)
https://youtu.be/6yqufZFiz4w

There was already a TV show called How To Get Away With Murder, but the new Netflix series Monster about mass murderer Jeffrey Dahmer's life might be similarly instructive. As the new TV miniseries reaches record audiences, many are asking whether the sympathetic portrayal of one of the most notorious serial murderers in US history is doing more harm than entertaining. The show helps audiences empathize with the killer, while forcing victims and their families to relive tragic memories.

An increasingly popular narrative arc in storytelling is to take a classic bad guy and humanize him to flip the story. The bad guy isn't intrinsically bad - but becomes that way through some sort of trauma. When it's used in animated films like Wreck-It-Ralph or Megamind, we're happy to celebrate the redemption of a bad guy who isn't a bad guy. When the same method is used to humanize someone like Jeffrey Dahmer, the valid fear is that it can end up glorifying the horrific in a way that makes future "monsters" aspire to become one themselves.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×