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MARCH 24, 2021|ENVIRONMENT + SUSTAINABILITY


Why Bill Gates Is Quietly Buying So Much Farm Land


Bill Gates alongside American farm land

Bill Gates is America's largest owner of farm land and he's done it mostly under the radar. Recently he was asked about it during a live chat and offered some clues about his thinking and what impact he feels owning that land might have in the fight against climate change.

People are speculating about what he may be aiming to do with the land, but it seems clear from his latest comments and an investigative article that came out in January, that it may be a strategy to help promote more sustainable agriculture over the long term.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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