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JANUARY 24, 2022|SOCIAL MEDIA


Why Cardi B's Legal Victory Might Kill YouTube's “Gossip Industry”


Cardi B outside court after her defamation win

If the term "gossip industry" makes you throw up just a little bit, you're probably a good human being. Yet that's exactly what hundreds of rumor-mongering YouTube channels are and they have been freely generating millions of views by posting lies about celebrities.

After a two year legal battle, singer Cardi B won her defamation suit against a video blogger who recorded lies about her. Industry analysts are already suggesting that the result might set a precedent that scares other video bloggers into changing their style or perhaps shutting their inflammatory channels. That doesn't sound so bad. The world would probably be better if the so-called gossip industry did go away.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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