DECEMBER 17, 2025
Why Did I Turn Myself Into a Giant Post-it Note?
Are we paying attention to the right things? A few years ago, I wore a suit made entirely out of Post-it Notes for a magazine photo shoot inspired by the very talented @briansmale. Yes, really. It took a team of four (including my wife) to stick hundreds of notes onto my body against a backdrop covered in hundreds more. The idea? To visualize just how much information surrounds us every day. We’re constantly bombarded with content, notifications, and distractions. But the challenge isn’t tak
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




