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NOVEMBER 18, 2024|EMPLOYEE ENGAGEMENT


Why Do So Many Companies Want People Back in The Office Now?


Back in office 900x600

The future of work is hybrid. If there was one prediction I heard most often about the workplace coming out of the pandemic, this was it. Why would anyone want to return to work once they were able to stay at home and do Zoom calls in their pajamas? And presumably the savings on office real estate would bring companies on board with this too. Then we hit 2024 and huge tech companies and many others reversed course and demanded employees come back into the office, sometimes five days a week. The move is frequently criticized now as a "backdoor layoff" - a way to get rid of employees who relocated or simply don't want to be back in the office anymore.

Why Do So Many Companies Want People Back in The Office Now?: Working in pajamas

The truth may be a bit more nuanced. In this podcast, The Verge speaks with two experts to look at all the newest science and arguments both to and against the hybrid work trend. In theory, being at work for some reduced level where you can have the camaraderie with colleagues and the benefits of in-person human interactions while ALSO enjoying independent time at home when you can really concentrate and do work that requires some focus and solitude sounds great. The presumption, though, is that everyone is productive in the same way. Which is obviously a flawed argument.

So what will the future of work be and what should we be ready for? This podcast doesn't really offer an answer, but it does include some useful arguments from two experts that you might be able to use to advocate for whichever work future you prefer.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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