FEBRUARY 13, 2023|GOVERNMENT & POLITICS
Why Finland Intentionally Tries To Imagine Everything That Can Go Wrong
When the author of the book about the fall of civilizations writes an op-ed about how humanity may want to prepare for disasters, it's probably worth reading and sharing. Author Jared Diamond shares in this article the example of Finland's government, which established a commission to anticipate things that could go wrong and help the government to prepare for them. The only way this sort of planning happens is with an intention to do it. It's one of those societal needs that a good government does on our behalf. All we need is more countries around the world to think this way.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




