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FEBRUARY 17, 2023|EVENTS & EXPERIENCES


Why Floating Stages May Become the Standard At Future Super Bowl Halftime Shows


Rihanna performing on a floating stage above the Super Bowl field

When Rihanna hit the stage for her halftime performance at the Super Bowl, she was flying through the air. It was a theatrical element, for sure, but as this Wired article explores, it was also a clever way to try and keep the grass field intact and up to NFL standards for the athletes who would retake it after Rihanna's performance. The idea worked so well, it may become the new de facto standard at future Super Bowls.

In addition to the story of Rihanna's brilliant product placement that helped her generate big value out of a halftime appearance she wasn't paid for, this was probably the most interesting non-sports story for me coming out of the big game. And if you're after a sports-related one, this Five Thirty-Eight roster building analysis of exactly how the Kansas City Chiefs managed their salary cap to retain the players they needed, pay their star quarterback and still manage to win the title is fascinating.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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