SEPTEMBER 1, 2016|STORYTELLING
Why IBM Is Hiring Screenwriters
Anyone who has seen me talk about my past aspirations knows there was a time when I dreamed of becoming a screenwriter. I never ended up taking that path, but I remember what learning screenwriting taught me about the art of human dialogue.
In an interview with AdAge, IBM Commerce CMO Maria Winans shared how the brand is turning to Hollywood screenwriters to help train their own internal marketers on how to tell better stories.
It is smart, it is effective, and it will be a tactic other brands look to duplicate as well.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
