SEPTEMBER 15, 2020|ADVERTISING
Why Isn’t Hugh Jackman a Total Asshole? Here’s the Answer
Coffee makes a lot of us more tolerable, but in Hugh Jackman’s case it may literally turn him from a complete asshole into the lovable kind celebrity we all know. This is the fun transformation that we get to witness in a new advertising campaign for his line of coffee called Laughing Man. It’s a great concept and a reminder that sometimes the best advertisements are the ones that are produced by talented actors instead of marketers. This is no content marketing. It’s entertainment and it’s pretty damn persuasive.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
