AUGUST 25, 2026
Why It's Chai and Never Chai Tea
India drinks almost 80% of the tea it grows. But this obsession was manufactured. Locals ignored tea for years until free cups at train stations created the craving. Expensive leaves pushed vendors to add milk and spices, and that's how masala chai happened. One tip for your trip: it's chai, never chai tea, since that means tea tea. #Chai #India #Tea #TravelVibes #FoodHistory
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
