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OCTOBER 20, 2020|FOOD AND DRINK


Why Jellyfish Might Be The Perfect Sustainable Seafood To Eat


A jellyfish floating in the ocean

A new study from Australian researchers proposes that jellyfish might be the perfect food for humans to start eating, for a variety of reasons. Apparently most are tasteless and have a texture that has been described as a “mix of cucumbers and rubber bands.” Doesn’t that sound lovely?

Of course, the report is somewhat convenient coming from Down Under given how much exported jellyfish comes from there. But I would definitely try this. I’m a pretty adventurous eater generally ... and I do need to find a replacement for octopus, which I used to love until I watched My Octopus Teacher on Netflix.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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