FEBRUARY 21, 2017|BRANDS & MARKETING
Why L’Oréal Is Thinking Bigger Than Just Selling Products
After a slate of political statements from fashion designers during recent fashion weeks, a hot topic in that industry is just how much of a “statement” these brands and their leaders should be making.
L’Oréal has answered in its own way, with a new brand initiative partnering with a UK based charitable group to offer e-mentorship virtual classes to help 10,000 young people build their self-confidence. The brand is also changing its slogan ‘Because you’re worth it’ to ‘We are all worth it’ to reflect its focus on diversity and be more inclusive.
The slogan change is the part that will get argued about, but the mentorship program is the part that matters. A statement costs a press release. Teaching ten thousand people something costs considerably more, and that is exactly why it reads as more credible.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
