JULY 21, 2016|REPUTATION & RATINGS
Why Movie Internet Ratings Are Broken (And Maybe Other Ratings Too)
For a quick numbers-inspired take on the world of business and politics, I love reading the FiveThirtyEight blog from Nate Silver and his team.
One of their articles shares an important but under appreciated fact of online ratings for movies and TV: that often lower ratings for shows targeted at women are solely because those ratings take into account men who actively voice their dislikes in a way that women don't.
In other words, the important conclusion of that article worth remembering is this: “people put far too much faith in numbers that are preliminary, decontextualized and, in the end, oversimplified.”
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
