AUGUST 12, 2016|SPORTS & OLYMPICS
Why Olympic Innovation Matters
For an Olympic “purist” like me, any technology applied unevenly on behalf of one team or another seems distinctly un-Olympian. A $25,000 racing cycle certainly qualifies as an unfair advantage.
Yet there is also a silver lining in this extravagance. The big stage of the Olympics offers a perfect platform to inspire new innovation. The world needs big stages like these perhaps just as badly as it needs the innovation those stages incite. Even if what they produce is a stealthy looking bike that leans to the left.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
