OCTOBER 15, 2021|SPORTS & OLYMPICS
Why Some Countries Want The World Cup To Happen Every Two Years
The Olympics happen every four years in part because it takes that long to construct all the venues. The world’s biggest soccer event doesn’t require this same commitment to infrastructure. Most cities already have stadiums, and the World Cup regularly spreads early games in its competition out to many different locations, so there is a debate raging right now among the sport’s administrators across nations about whether to consider hosting the World Cup every two years instead of every four.
Those who support the idea suggest that more money would become available to smaller nations and it would create more opportunities to develop the sport and players. The wealthier nations say it will create too many logistical problems and could negatively impact player health. The fight seems to be driven by those countries with wealth and privilege and those without.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




