Why Technologists Should Think Like Biologists

The argument is a bit cerebral, but the fundamental point of this story was one that I loved: that technologists need to have a better method to learn from their mistakes, similar to the system most biologists use.

While this may not seem immediately applicable for anyone in marketing, it is exactly the sort of useful read encouraging cross pollination of techniques from one industry to another. Worth passing along to the technologists in your life, or anyone else in need of a new way to look at things.