APRIL 11, 2023|TRENDS & CULTURE
Why the American Smile Is A Lie
The American smile, perfectly signaled by saying "cheese" in photos, is one of the most recognizable exports of our culture. Usually meant to indicate friendliness or happiness, it is a gesture that does not send the same signal in other regions of the world. In a fascinating exploration of smile culture and its effect on AI image generation tools, this article offers a different perspective on the value of the American smile.
If the story of history can be told through the real images that survive, it's important that we appreciate the cultural significance of the contrived smile without applying it to situations where it doesn't belong. In other words history, whether imagined or real, can't always be delivered or understood through a smile.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
