JANUARY 9, 2023|DIVERSITY
Why The Tough Turban and Bike Helmets For Sikh Kids Matter
In Canada and the UK, Sikh motorcycle riders are exempt from wearing a helmet when riding a motorcycle. In Germany and Australia, they are fighting unsuccessfully for the same right. The debate comes down to religion versus safety, but it might not have to be this way. A brand called Tough Turban has used a flexible fabric material that hardens on impact to create a turban that acts as a helmet. Now Sikh riders can adhere to tradition without compromising their safety.
I also read an article about Tina Singh, a Canadian mom who was frustrated at the lack of helmet options for her kids who also observed Sikh traditions ... and so she created her own with a dome on top. Through a failure of imagination and lack of appreciation for the size of diverse markets, product ideas like these would once get killed before they even had a chance. Today, they survive and that is a beautiful thing.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
