JULY 10, 2026
Why Workers Are Quietly Breaking AI
Leaders suggest they will fire people who cannot use AI because it will be necessary for every role. Workers worry that getting good at AI just means training their replacement. Both sides are rational. Both sides are scared. And when fear turns into corrupted data, the tools become unreliable for everyone. #AI #Leadership #Trust #FutureOfWork #Technology
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
