OCTOBER 21, 2021|NON-OBVIOUS THINKING
Why You Should Learn Innovation From Package Designers
Recently in a Q&A session after a virtual keynote, I was asked about my “secrets” for coming up with better ideas. It’s a question I hear often. One piece of advice I often share is to look for visual real life examples instead of online creativity.
This redesign for the packaging for how nails are sold is a perfect example. A group of design students imagined this solution for selling nails that is functional, clever and beautiful. Not only does it avoid the usual plastic packaging, but it is easy to attach and roll away for storage. Are you in the business of selling nails? Probably not. Can you learn something about how to imagine an unusual and innovative solution to a problem from their example? Obviously.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
