SEPTEMBER 17, 2019|ENVIRONMENT + SUSTAINABILITY
Why You Shouldn't Panic About Plastic-Eating Bacteria (Or Anything Else)

Scientists are experimenting with plastic-eating bacteria and people are worried. We know ocean plastic is a problem, but is unleashing a bacteria that could eat it really a good idea? What if it eats what it isn't supposed to? It turns out the real promise of this tech isn't dropping it into the ocean to let it eat plastic bottles. Instead, it could make recycling easier and more profitable - creating a desperately needed better financial incentive for companies and people to recycle now that China has stopped taking the world's trash.
The larger point is, when the headlines offer up a story that seems to be worthy of outrage or panic or at least concern -- it's up to us (and you!) to dig a bit deeper, read a bit more and perhaps panic a bit less. When you do, you'll probably uncover the real story, and reserve your outrage for when it really matters.
Rohit speaks on this topic. See his futurist keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




