NOVEMBER 8, 2025
Why Your Mom Shouldn’t Write You An Amazon Review
Getting your mom to write your first Amazon review is the fastest way to get penalized by the algorithm. The secret to 100+ reviews in a week isn't luck, it's a strategic launch team that reads your book early and floods the zone when it matters. #BookMarketing #AmazonAlgorithm #AuthorTips #Publishing
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
