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MAY 21, 2018|SOCIAL MEDIA


Will We Ever Find The Right Balance With Social Media?


For years researchers have been studying how social media makes many people feel more alone and more depressed than ever before. The social effect of having instant access to our entire network can feel numbing.

The good news is all the research is driving more major players in the industry to respond. Google, YouTube and Instagram have all created “wellbeing” features that help people to take a break, switch off or be more aware of how much time they spend watching screens.

In the coming months, I expect to see many more apps, features and industry initiatives to try and tackle this issue directly before consumers start deciding they have had enough and leave entire platforms behind.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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