AUGUST 31, 2025
Would YOU Let This Robot Pet Be Your New Best Friend?
What's the meaning of life ... according to a robot? Yes, I asked a concept robot pet at CES this question and got a surprisingly insightful answer. Mimo is a tiny robot that waves, reacts to touch, dances and even (kinda) answers life’s big questions. You might wonder what's the point of little bots like this? I wondered that too. But consider this ... For decades, we’ve designed technology to accomplish tasks for us. Now innovators are imagining how it could help us rethink companionship,
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
