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MAY 8, 2018|WRITING & PUBLISHING


Writer Halts Book On Poker After Winning $86,000 Playing Poker


Doing the research for a book often takes deep immersion. When journalist Maria Konnikova embarked on writing a book about high-stakes poker, her research involved shadowing legendary poker player Erik Seidel (who has made an estimated $34 million playing) to learn the basics.

Her success as a player thanks to his coaching, and her decision to put the book on hold to focus on poker, is a perfect example of how our lives can take unexpected turns when we take the time to get out of our comfort zones and learn something new ... especially if you can learn it directly from a master.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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